Request for Proposal – Capital Campaign Consultant


Capital Campaign Fundraising Consultant

  1. Purpose

a. Communities United for Restorative Youth Justice (CURYJ) is preparing to raise private funding to purchase a building and create a fund for its future operations. The organization is seeking an experienced fundraising consultant to help prepare for a capital campaign and explore what financial goals and opportunities are feasible. Reporting to the Director of Development, the consultant will support the Executive Director, the Director of Development, consultants, and Board members in these efforts.

2. Organizational Background

a. Communities United for Restorative Youth Justice interrupts cycles of violence and poverty by motivating and empowering young people who are impacted by the criminal justice system to make positive change in their lives and become the community leaders of today. CURYJ is an anchor organization in the Fruitvale/San Antonio neighborhood of Oakland founded and led by formerly incarcerated people. We have spent more than seven years building community, investing in the leadership of systems impacted young people and their families, running culturally rooted programs in local high schools, providing jobs to formerly incarcerated youth through our social enterprise, La Cultura Cura Cultural Arts Cafe, beautifying the neighborhood with murals and a community garden through our Aztlan Beautification Movement, and have been, in many instances, within walking distance for so many young people looking for a place to feel safe and become empowered through “La Cultura Cura”. La Cultura Cura (LCC) translates to culture heals and it is what grounds our work in the community. LCC is the guiding philosophy and strategy of uplifting our cultural traditions and arts as a pathway to healing and wholeness. LCC restores balance by helping young people and their families heal from disparity-related and inter-generational trauma so that they can critically reflect, learn, engage in artistic expression, find inter-connectedness, voice, and ultimately, agency to make change in their lives and communities. Our youth development programs emphasize cultural expression, creativity, and other media arts as pathways to transformative healing, youth led organizing and peace-building.

3. Scope of Work:

  1. Conduct campaign feasibility study to assess/confirm amount that CURYJ can raise for the

    capital campaign

  2. Work with the CURYJ Directors and Board to identify campaign leadership, including campaign

    chair and campaign committee members and develop a strategy for who should be recruited, by

    whom, when and how

  3. Identify specific fundraising goals and costs (i.e. cultural arts cafe pace, program space, possible

    subleasing space)

  4. Design and develop a campaign plan that includes, among other things, the strategy, schedule

    sequence, range of gifts table, organizational chart and budget

  5. Work with the Executive Director and the Director of Development and Director of

    Communications to write a case of support

  6. Work with the Director of Communications to develop collateral, promotional materials and a

    strategy for the use of social media to achieve campaign goals

  7. Assess donor giving patterns to help identify the best prospects
  8. Identify prospective major individual, corporate, government and foundation donors as well as


  9. Train Foundation Board, volunteers, and staff in campaign messaging prospect identification and


  10. Manage campaign prospect identification and evaluation; assist in the identification and securing

    of “lead gifts”

  11. Work with steering committee to identify potential campaign events
  12. Develop donor tracking and assist with donor recognition
  13. Schedule meetings, prepare talking points, assemble presentations, and full meeting prep for

    steering committee and board and volunteers

  14. Oversee acknowledgement of all campaign gifts and pledges and preparation of pledge payment


  15. Write all campaign correspondence including solicitation proposals, meeting requests, and

    meeting follow up

  16. Maintain master campaign calendar to maximize cultivation events and keep campaign

    committee on track

4. Submission Instructions

  1. Proposal in narrative form to include project scope and understanding, anticipated project phases, and all expected work to be performed by consultant. Not to exceed three pages
  2. Timeline based on the scope of work
  3. Budget that correlates with the scope of work
  4. Resume, cover letter, and any supplemental information highlighting past experience with capital


Please email all materials to Tamaya Garcia by March 29, 2018. If you have questions please call (510) 842-9365 x709

5. Schedule

  • ●  March 7, 2018 – RFP Released
  • ●  March 29, 2018 – Proposals due
  • ●  April 4, 2018 – Interviewees selected and notified by email
  • ●  April 9-13, 2018 – In person presentation of proposals
  • ●  April 17, 2018 – Selection committee decision made and notifications to interviewees
  • ●  April 19, 2018 – Capital Campaign consulting work begins